XFL
The team I built and managed for the XFL’s Dallas Renegades was one of my favorite groups, and everyone brought something really special to our content, marketing and messaging, from social media to graphics to video. I even found time to polish off some design skills for some of the #WallpaperWednesday rollouts you’ll see below. What was most important was developing a unified brand and identity that fans connected with and wanted to be a part of . Once we engaged those fans, we could create ongoing conversations with them, whether it was about trash talk or season tickets.
video content marketing
Making the XFL football
As Director of Content for the XFL’s Dallas Renegades, I was fortunate to have the opportunity to be part of the production team for his piece, spotlighting the ideation, design and creation of the game ball made for spring football in America.
GETTING TO KNOW THE PLAYERS
The XFL provided a much needed vehicle for talented and interesting football players to keep chasing their dreams. Learning about those players and understanding who they really were only added to the drama of their journey. It was a blast to help tell stories like Josh Allen’s.
Social media posts
